Cuban Posters Revisited in Paris

Alfredo Rostgaard, 1969, courtesy MAD, Paris

The Musée des Arts Décoratifs exhibition Affiches cubaines: révolution et cinéma, 1959-2019 (Cuban Posters: Revolution and Cinema, 1959-2019) looks at Cuban poster design with a focus on the golden era of the 1960s and 1970s. This exhibition is a rare look at a group of artists who created a unique approach to poster design and also a chance to revisit the Cuban political and cultural context for the work (to February 02, 2020). 

Posters in Cuba until 1959 were primarily commercial, encouraging the consumption of imported products and following the aesthetic example set by American advertising. At the Revolution’s close in 1959, Che Guevara – appointed Minister of Industry – banned commercial advertising forcing poster designers into other directions. The posters in the exhibition reflect how Cuban designers directed their creative energy in a politically charged post revolution environment.

Due to the country’s political isolation, Cuban poster design remained little known for decades.   The exhibition of about 250 posters with work by artists such as Olivio Martinez, Eduardo Munoz Bachs and Antonio Reboiro is an opportunity to discover an important chapter in graphic arts history.

To February 02, 2020, Musée des Arts Décoratifs, 107, rue de Rivoli, Paris, 75001