Yohji Yamamoto’s “Intellectual Fashion”

Yamamoto Spring ‘98 © Monica Feudi

In 1981, Yohji Yamamoto was part of a small group of Japanese designers who defied traditional modes of fashion by introducing androgynous frocks to the runways of Paris. This “intellectual fashion,” as it was called, replaced frills, bows and silks with sober materials and experimental cutting and draping, much of which shared a base of Japanese industrial uniforms. A graduate of the famed Bunka Gakuen college in Tokyo in 1969, Yohji launched a label called “Y’s” in 1972. Continue reading “Yohji Yamamoto’s “Intellectual Fashion””